With this bold and distinct album Matthew Good Band have established their calling cards. They include lyrics that openly ravage society's current focus of materialism, dead end spirituality and other immoral but obvious societal ills, a tight hard rocking sound, and pained vocals. This album is not just a showcase to what the band can do well, rock out with the best of them, but also what the band thinks and feels deeply about. In creating their sound they've successfully created their own niche within the crazy universe of music. One of the few bands where the musical description of "alternative" can correctly identify them. Matthew Good have finally married image, substance, and sound into a powerful sonic package.