Loud TV ads gone by fall
610 CKTB News
5/8/2012
By the fall, super-loud TV ads will be a thing of the past.
The Canadian Radio-television & Telecommunications Commission has given broadcasters until September to make sure programs & commercials are transmitted at the same volume.
The commission says 2009's international standard for measuring & controlling TV signals will apply to minimize fluctuations in loudness between shows & ads.
Canadians flooded the CRTC with complaints last year about annoyingly loud TV commercials.
The new rules take effect September 1st, 2012.